Hi, I’m Jovana
Brand & Web Designer, and creative mind behind Colors of Jo
Based in Serbia, Southeast Europe, I help entrepreneurs, small businesses, and startups worldwide create meaningful brands and websites that truly reflect their vision. With clients from 21 countries—including the US, Canada, the UK, the Netherlands, Germany, Austria, Japan, and Australia—I bring a global perspective to every project.
With a passion for strategic design and visual storytelling, I blend creativity with functionality to craft unique brand identities and user-friendly websites. Whether you need a bold logo, a cohesive brand system, or a website that attracts and converts, I’m here to bring your ideas to life.
5+
100+
Years of Experience
Completed Projects
20+
Certified Squarespace Circle Member
Clients from More Than 20 Countries Worldwide
Squarespace Expert
Figma + Squarespace: My Winning Combo
As a Certified Squarespace Circle Member, I specialize in designing and building custom Squarespace websites that are both visually stunning and strategically crafted for your business goals. Using Figma for design and Squarespace for development, I create seamless, user-friendly websites that reflect your brand identity. Plus, as a Circle Member, I can offer you 20% off your first annual Squarespace plan—making it even easier to launch your professional online presence.
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Holly Street Dental
“Jovana is my go to designer for websites. She has a fantastic attention for detail. She designed a beautiful contemporary website for our office. I’m excited to show it off!”
Quinn Walker, Canby, OR -
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SnoreLessNow
“Working with Jovana has been an absolute pleasure. She continues to impress me with her design skills and ability to capture my vision. Jovana consistently delivers outstanding results, and I couldn't be happier with the outcome. If you're in search of a website designer who consistently exceeds expectations, Jovana is the one to choose.”
Ed Salazar, Maryland, USA -
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Flow
“Highly recommend Jovana, seriously amazing to work with. She listens to feedback, takes it on board and actively introduces her creative genius. Couldn't recommend her more.”
Andrew Wang, Australia -
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Youthlete Academy
“Creativity is hard to measure but when communication, brand alignment and attention to detail are exceptional and you love the final product, that’s special. Thank you Jovana.”
Greg Hetherington, Toronto, ON
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Flourish
“I absolutely love what you've done with the logo (active person, letter F and blossoming flower!) - magic. I really like the colours - they just seem so 'natural' and light and gives the impression of outdoors / being active. I honestly love everything!”
Hardeep Bains, London, UK -
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Serenity Sleep Dentistry
“Jovana has excellent attention to detail, responds promptly to revisions, and has an aptitude for creating esthetically pleasing designs with phenomenal awareness of user experience optimization. It is a pleasure to work with Jovana, and I recommend her services to anyone looking for quality work.”
Quinn Walker, Oregon, USA
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QuestIsOn
“Jovana did an amazing job at giving shape, color and form to a new project, based only on an idea and some sketches. She even suggested an iterative approach, so we can set the basics of the project before moving on with the rest of the project.”
Theodor Tanase, Sweden
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Mental Health Wien
“Jovana is my absolute highlight this year. She really did an amazing job. I love my new website and will surely recommend her to friends. I really say thank you to all your efforts, your creativity, your ideas and your professional way of bringing it into life!!!! Thank you sooooo much!!!”
Claudia Schwinghammer, Austria
My Process: From Idea to Launch
01 - Discovery Call
It all starts with a conversation. Reach out, and I'll send you a short questionnaire to better understand your needs. Then, we'll schedule a discovery call to discuss your vision, goals, and project details—ensuring we’re aligned before we begin.
02 - Branding
We’ll begin with creative direction. I’ll present 3 unique brand concepts, and you’ll provide feedback—choosing one to refine or requesting a new direction. Two rounds of revisions are included to perfect your brand identity. Once finalized, you’ll receive comprehensive brand guidelines and all essential brand assets. From there, we can expand with add-ons like social media templates, business cards, or presentations—or move straight to web design.
03 - Web Design
With your brand identity in place, we’ll move on to your website. First, I’ll design the Home Page, ensuring it captures your brand’s essence. Once approved, we’ll proceed with the rest of the pages. Each page includes one round of revisions. The final result? A fully responsive Squarespace website that looks and functions seamlessly across desktops, laptops, tablets, and mobile devices.